How can sportsbook operators keep pace with changing consumer habits? What are the latest trends in sports betting and the future of in-play, and tech? In a recent webinar, BetVision and The Future of In-Play, our Chief Product Officer outlined the key trends for an in-play revolution. Read the round-up.
In-play sports betting is experiencing two major shifts. On one hand, user expectations are rising. Bettors want more markets, faster odds, and tech. At the same time, today's sports fan expects more immersive, stats-rich content than ever. Together, these trends are driving and reshaping what it takes to deliver an in-play experience.
While the match result, spreads and totals were once the heartbeat of in-play betting, sports fans are now looking for more. They want to bet on niche, even contextual betting markets as they watch live games. Markets like Receiving Yards on NFL games, and Next Goalscorer on soccer matches are now table stakes for operators.
Meanwhile, in a world of personalized digital content and entertainment – led by the likes of Netflix, Amazon and Netflix – the expectations of sports fans are changing. Fans want more personalized and contextually recommended experiences.
Packenstein outlined exactly what the latest trends in sports content and media mean for in-play products, why immediacy, intelligence and interactivity are the way forward, and how sportsbooks can keep pace in a fast-changing world. You can watch back on demand here.
During the recent webinar, our Chief Product Officer, Matt Packenstein, said: "I think we're starting to see in sport's what's already happened in movies and entertainment. We're seeing a shift from linear to on-demand, from broadly. More personalized and contextually recommended experiences."
Packenstein outlined exactly what the latest trends in sports content and media mean for in-play products, why immediacy, intelligence and interactivity are the way forward, and how sportsbooks can keep pace in a fast-changing world. You can watch back on demand here.
